Dr. Samuel CHNG Chong Wei

Samuel Chng is an applied social psychologist and behavioural scientist with a research interest in developing evidence-based sociocognitive frameworks to explain behavioural phenomenons and guide intervention developments. He uses a multidisciplinary (e.g., psychology, behavioural economics and geography) and mixed-methods approach in his applied work. Currently, he is a Postdoctoral Research Fellow in the Chen Tianqiao Programme on Urban Innovation at the Lee Kuan Yew Centre for Innovative Cities.

Samuel’s research focuses on modelling modifiable processes and mechanism that regulate behavior patterns, developing evidence-based interventions to (i) disrupt existing behavior patterns and (ii) establish new ones, developing materials and plans to allow for sustainable implementation of such interventions.

His current research extends to the following areas: technology, transportation, Environment (e.g., recycling, environmental purchases), Use of outdoor spaces (Outdoor Thermal Comfort) and Urban studies.